Responsive design of site

In today’s world, there are many devices with different screen sizes and extensions. All of them are used for viewing websites, so-called “web surfing”. And this means that web pages, every site, must be developed taking into account all sizes and features of operating systems. Responsive design is therefore a key factor in ensuring the success of a correctly displayed website. In this article, we will look at what responsive design is, its advantages and disadvantages, as well as provide useful tips for implementing it on websites.

What is responsive design and its advantages

Responsive design is a website design that ensures its correct display on any device with different screen sizes, extensions and orientations. The use of adaptive design allows you to flexibly predict the behavior of all elements on the page – media, text, sliders, etc.

The advantages of adaptive design include:

  1. Improved user experience (UX – User Experience) means that design provides an improved user experience for website visitors through a convenient interface (UI – User Interface). It ensures the correct display of content on any device, which provides convenient access to information and facilitates navigation on the site.
  2. There is no need to create separate instances of pages, all elements as a designer are composed on small screens and are enlarged for large and high-quality ones.
  3. Improved SEO optimization – the design helps to improve the speed of the site, which is an important factor in ranking by search engines. This means that it will rank higher and bring more traffic.

Every product and service has its drawbacks. Adaptability of the design too. Disadvantages include:

  1. If performed incorrectly, there may be problems with the speed of loading pages.
  2. Increased development and maintenance time. Responsive design increases the time required to develop and maintain a website. Developers need to take into account all the nuances associated with the aspect ratio of the screens of various devices and their operating systems.
  3. Increasing the cost of design and development itself – because more time is required to create the design and write the code.

But, even taking into account the minor shortcomings, we can conclude that the adaptability of the design is cool, important and, at the moment, simply necessary.

Implementation of responsive design

Implementing of a responsive design on your website can seem like a daunting task, but a true professional can handle it easily. Before implementing responsive design on your website, you need to do some planning and research to understand the needs of your audience and how they interact with your website. Research can be done by analyzing website analytics, audience surveys, or conducting focus groups. According to the received data, a schematic prototype is drawn up and agreed with the customer.

How to implement responsive design on a website?

If you’ve decided to implement responsive design on your website, here are some tips that can help improve your site’s responsiveness:

  1. Placement of elements on a web page that adapts to the size of the user’s screen. This provides a smoother transition between screen sizes and ensures that content is displayed correctly.
  2. Use media queries that allow you to change the styles of elements on a web page depending on the size of the user’s screen. For example, you can resize the image or reposition the menu depending on the screen size.
  3. Use bitmap and vector images correctly. Raster images, such as JPEG or PNG, can be larger, which slows down the loading speed of a web page. Use bitmaps only when necessary and reduce their size before uploading to a web page. Vector images such as SVG can be saved at a smaller size and can easily be scaled to fit any screen size.
  4. Check responsiveness on different devices such as mobile phones, tablets, desktops, etc., for example with online Google tools.
  5. Reduce page load time. Page load speed is a key factor in website responsiveness. Use techniques to reduce page load time, such as:
    • reduction of image size;
    • CSS minification;
    • JavaScript files;
    • browser caching use;
    • it is also easy to check the speed status with the help of the tool from Google.
  6. Use an appropriate font that is easy to read on different screen sizes. Some fonts can look very small on small screens, so choose fonts with reasonable proportions that read well on different screen sizes.
  7. After implementing responsive design, test on different devices, browsers and operating systems. Do not forget about external analyzers that will help in independent evaluation. Identified issues can be fixed through code optimization, content adaptation, and bug fixes.

Conclusions

So, in conclusion, we can say that responsive design is an important factor to improve user experience and increase conversion on a website. It also improves SEO and provides a wider audience. While implementing responsive design may require additional work and time, it is a necessary tool for improving user experience and achieving online business success.

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