Site optimization

Site optimization is a rather painstaking and responsible process. This is the foundation for the future development of the site. Of course, it should be expanded according to the development of the niche and further analysis of competitors. But when you correctly spend time on this stage, you will receive strategic advantages in the growth and development of the site.

Keyword and competitor analysis

One of the important stages at the beginning of work with the site is the analysis of the niche of the site and competing sites in it. Of course, all website owners want their website to be the best it can be. This is a logical desire, but not quite. In fact, you need to be somewhat better than your main competitors, that is, ahead of them. The site that the potential buyer sees first, he opens and makes a purchase. At this stage, you need to be careful, because competitors in everyday life will not always be competitors in the web space. There are many automated tools for analysis. But the easiest way is for the business owner to monitor the situation himself with the help of keywords (key queries).

Keywords are phrases of one or more words that buyers enter to buy a product or service through a search engine (for example, “order flowers”, “buy a washing machine”, “buy an apartment in Kyiv”).

There will be several hundred such searches, and perhaps even thousands. It all depends on the number of products and services provided by the company. The semantic core is a set of received keywords. You can build a site strategy if you collect all the words and determine their frequency.

Internal website optimization

All elements on the site – texts, inscriptions, headings, images, video and media content, should create one picture for the consumer. When you describe services and/or products in the same style and use appropriate keywords, you will create ideal conditions for attracting new and retaining regular customers.

Website speed

If your web resource takes a long time to open on any device, then search engines will consider this a significant drawback. Of course, if the door to the store opens in front of you for a few minutes, then there is a high probability that you will turn to another store nearby. And on the Internet, all sites are “next to each other”, more precisely, one by one, starting from the first page. In the process of achieving the maximum speed of the site, you need to be careful. After all, if there is significant, high-quality content that will interest visitors, then it should not be compressed or removed. We at the company understand the speed of the site as a balance between the speed and quality of the site and its content.

Site optimization and quality content

According to search engine algorithms, quality content is the most important factor for promoting a site. The logic is on the user’s side. If the information should be of maximum benefit to the visitors, then the site is valuable, and search engines will place it higher in SERPs. So what is quality content ?

  • The texts must be unique and correspond to the promotion strategy. Therefore, we employ specialists (copywriters) who create unique text content that characterizes the product and/or services featured on the site.
  • You need to use unique images. A great option is to make them during the production of a product or service. “Live” photos and videos are highly appreciated. They emphasize the authenticity of the product and add an element of trust for potential customers.
  • Each page, image, and video file should be described with meta tags. It helps link them to the services and products the site offers.

Our approach to promoting your website:

Don’t trust words, trust numbers! Developers can digitize the data on each site, and it is very easy:

    • Which pages are the most important?
    • How many times per month was the site shown?
    • How many times have users visited the site?
    • Site optimization after its audit | SELECTOR.SPACEHave there been more shows in the last 3 months?
    • Is site traffic increasing with impressions?
    • Why do customers go to the site but do not buy or make an application?
  1. Action first, then payment. We offer to conduct a free site audit, and only then will we conduct a paid internal optimization. If there are no problems with the site, then you need to immediately start its external promotion. As a result of the audit, our customer will receive a list of problem areas and will decide who to entrust with their solution.
  2. LLC “SELECTOR.SPACE” has officially been on the market for over 5 years. We suggest drawing up a
    contract and working according to its clauses, weighing all the risks.
  3. Our company suggests starting to build an SEO strategy even before the site design stage because it has a significant impact on the appearance of a profitable web resource.

We will provide answers to questions and clarifications by phone at a time convenient for you:   066 389 02 24 or 096 81 00 132.

Telegram – @selector_space, Viber – 066 389 02 24, WhatsApp – +380 66 389 0224

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