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Site optimization
Site optimization is a rather painstaking and responsible process. This is the foundation for the future development of the site. Of course, it should be expanded according to the development of the niche and further analysis of competitors. But when you correctly spend time on this stage, you will receive strategic advantages in the growth and development of the site.
Keyword and competitor analysis
One of the important stages at the beginning of work with the site is the analysis of the niche of the site and competing sites in it. Of course, all website owners want their website to be the best it can be. This is a logical desire, but not quite. In fact, you need to be somewhat better than your main competitors, that is, ahead of them. The site that the potential buyer sees first, he opens and makes a purchase. At this stage, you need to be careful, because competitors in everyday life will not always be competitors in the web space. There are many automated tools for analysis. But the easiest way is for the business owner to monitor the situation himself with the help of keywords (key queries).
Keywords are phrases of one or more words that buyers enter to buy a product or service through a search engine (for example, “order flowers”, “buy a washing machine”, “buy an apartment in Kyiv”).
There will be several hundred such searches, and perhaps even thousands. It all depends on the number of products and services provided by the company. The semantic core is a set of received keywords. You can build a site strategy if you collect all the words and determine their frequency.
Internal website optimization
All elements on the site – texts, inscriptions, headings, images, video and media content, should create one picture for the consumer. When you describe services and/or products in the same style and use appropriate keywords, you will create ideal conditions for attracting new and retaining regular customers.
Website speed
If your web resource takes a long time to open on any device, then search engines will consider this a significant drawback. Of course, if the door to the store opens in front of you for a few minutes, then there is a high probability that you will turn to another store nearby. And on the Internet, all sites are “next to each other”, more precisely, one by one, starting from the first page. In the process of achieving the maximum speed of the site, you need to be careful. After all, if there is significant, high-quality content that will interest visitors, then it should not be compressed or removed. We at the company understand the speed of the site as a balance between the speed and quality of the site and its content.
Site optimization and quality content
According to search engine algorithms, quality content is the most important factor for promoting a site. The logic is on the user’s side. If the information should be of maximum benefit to the visitors, then the site is valuable, and search engines will place it higher in SERPs. So what is quality content ?
- The texts must be unique and correspond to the promotion strategy. Therefore, we employ specialists (copywriters) who create unique text content that characterizes the product and/or services featured on the site.
- You need to use unique images. A great option is to make them during the production of a product or service. “Live” photos and videos are highly appreciated. They emphasize the authenticity of the product and add an element of trust for potential customers.
- Each page, image, and video file should be described with meta tags. It helps link them to the services and products the site offers.
Our approach to promoting your website:
Don’t trust words, trust numbers! Developers can digitize the data on each site, and it is very easy:
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- Which pages are the most important?
- How many times per month was the site shown?
- How many times have users visited the site?
Have there been more shows in the last 3 months?- Is site traffic increasing with impressions?
- Why do customers go to the site but do not buy or make an application?
- Action first, then payment. We offer to conduct a free site audit, and only then will we conduct a paid internal optimization. If there are no problems with the site, then you need to immediately start its external promotion. As a result of the audit, our customer will receive a list of problem areas and will decide who to entrust with their solution.
- LLC “SELECTOR.SPACE” has officially been on the market for over 5 years. We suggest drawing up a
contract and working according to its clauses, weighing all the risks. - Our company suggests starting to build an SEO strategy even before the site design stage because it has a significant impact on the appearance of a profitable web resource.
We will provide answers to questions and clarifications by phone at a time convenient for you: 066 389 02 24 or 096 81 00 132.
Telegram – @selector_space, Viber – 066 389 02 24, WhatsApp – +380 66 389 0224
Or fill out the form on this page.
Follow us on Instagram, Facebook, TikTok and Pinterest. We constantly share useful information about our work and successful cases.
Internal site optimization
Free audit
Unique content
Semantics
Link mass strategy
Site audit
A site audit is the process of examining and evaluating various aspects of a website in order to identify problems and potential improvements. During the audit, technical correctness, content quality, structure, design, SEO optimization, user experience and other aspects affecting the effectiveness and success of the site are checked. The results of the audit provide the site owner with information about the strengths and weaknesses of his resource, as well as recommendations for improvement. A site audit helps increase traffic, improve conversion, ensure compliance with security standards, and improve overall site performance and functionality.
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Keyword analysis
Identifying relevant keywords for your business and analyzing their potential in search engines. Checking the optimization of keywords on your site and their placement.
Analysis of technical aspects
Evaluation of the technical condition of your site, including checking page loading speed, availability for indexing by search engines, presence of robots.txt and sitemap.xml file, use of HTTPS protocol, etc.
Analysis of the site structure
Assess your site's logic and structure, including navigation, URLs, internal links, page hierarchy, and more. Checking the presence and correct use of headings (H1, H2, etc.) and META tags.
Content analysis
Evaluation of the quality and uniqueness of the content on your site. Checking for meta tags, descriptions, alt texts for images and other important elements.
External link analysis
Evaluation of the quality and quantity of external links leading to your site. Analysis of anchor texts and placement of links on other web resources.
Analysis of social media
Checking the presence and support of your brand's accounts in social media, studying your activities and ways to attract an audience.
Competitive analysis
Competitive analysis includes the study and comparison of your site with competitors from the SEO point of view. This means analyzing the strategies they use to optimize their sites, the selection and use of keywords, the presence and quality of external links, and their social media presence. This analysis will help you understand what makes your competitors successful in the search engines and how you can improve your own SEO strategy to achieve better results.
Unique content
Unique content is an important element of successful website promotion. It differs from other materials on the network and attracts the attention of the audience. Unique content is created specifically for your site, it is original, interesting and useful for visitors. Such content contributes to improving the site's SEO indicators, increasing the ranking in search engines and attracting new users. By using unique content, you build the authority of your brand and increase the competitiveness of your site in the online environment.
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Original content
Ensuring the uniqueness of the content by creating unique information materials that do not have duplicates on other web pages. This helps to increase the authority of your site in the eyes of search engines and attract the attention of users.
Value
Providing content value for your target audience. Developing information that answers their queries, solves their problems or provides interesting and useful advice. This helps to attract and retain visitors to your site.
Capacity
Creating content that is easy to understand and absorb for your audience. The use of simple language, an accessible format and visual examples help make the content accessible to a wide range of users.
Freshness
Constantly updating the content on your site, including adding new articles, blogs, news and other informative materials. Fresh content attracts the attention of search engines and encourages users to return to your site for updated information.
A unique view
Presenting content with your own point of view that differs from the competition. This helps emphasize your expertise and grab the audience's attention.
Visual element
Inclusion of visual components in the content, such as images, videos, charts or infographics. They help to make the content more attractive and understandable, contribute to keeping the attention of visitors and improving the perception of information.
Brand support
Incorporating unique elements that reflect your brand and create a consistent identity. It can be a logo, color scheme, fonts, graphic elements or writing style. Strengthening the brand contributes to the recognition of your site and distinguishes it from competitors.
Interaction with the audience
Creating opportunities for commenting, discussion and feedback with your audience. It helps engage users in dialogue, increase engagement, and build community relationships.
Search optimization
Taking into account the rules of content optimization to improve the visibility of your site in search engines. Using relevant keywords, titles, meta tags and an optimized URL helps improve your site's ranking in search results.
Analytics and tracking results
Using analytics tools to evaluate the effectiveness of your content, measure traffic, visitor behavior and conversions. This helps identify successful elements and make improvements to improve results.
Semantics
Semantics for a site play an important role in improving its visibility in search engines and attracting the target audience. These key points will help you increase your site's rank, attract more visitors and improve the user experience.
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Keywords
Identifying relevant keywords that best describe your business, products or services. They should be frequently used in your content, meta tags, headings, and other page elements.
Semantic grid
Building a logical content structure that includes the relationship between keywords and topics. Creation of information-rich pages that cover various aspects of your business and satisfy user requests.
A long tail
Focus on long tail keywords that are less competitive but more specific. Including these keywords in your content helps you reach your target audience and increase your search engine rankings.
Semantic optimization
Using synonyms, conjunctions, variations, and associations of keywords in content to strengthen the semantic context of pages. This helps search engines better understand the content of your site.
Compliance with user requests
Analyzing popular user requests and incorporating them into your content. Creating pages that accurately match user queries increases the likelihood that your site will show up in search results.
Structured data
Using semantic tags and structured data such as Schema.org to provide additional information about your pages to search engines. This helps display more feature-rich search results, such as ratings, prices, event schedules, and other eye-catching details.
Internal link
Creating an internal link network that connects different pages of your site based on semantic relationships. This helps to strengthen the connection between pages and increases their visibility in search engines. By using an internal link with keywords or phrases that describe the content of the landing page, you improve its ranking and help increase the number of users moving between the pages of your site.
Optimization of titles and meta tags
Create meaningful and attractive titles for your site pages that reflect keywords and engage users. Optimizing meta tags, including meta descriptions and meta keywords, to ensure proper description of page content in search results.
Link mass strategy
(or large link strategy) is one approach in search engine optimization aimed at increasing the number of links pointing to your site from other resources. The main goal of this strategy is to improve your site's ranking in search engines, increase visibility and attract more traffic.
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Analysis of competitors
The first step is to study your competitors, their links and strategies. Researching the competitive landscape will help you understand which links drive more traffic and which resources you can use to build your own strategy.
Selection of target resources
One of the main aspects of a link building strategy is choosing relevant, authoritative and quality link building resources. These can be blogs, forums, news sites, social media, and other resources that have high authority in your industry.
Creating interesting content
Before starting any link building strategy, it is important to have interesting and valuable content on your website. It can be unique content, articles, blogs, videos, infographics, etc. Interesting content encourages other users to link to your site.
Link building
Active link building. You can use various methods like guest blogging, communities, forum comments, social media posts, etc. to spread links to your content. It is important to consider the quality of the links, ensuring that they come from reputable and reliable sources.
Mutual link exchange
Another strategy involves reciprocal link exchanges with similar websites or partners that share a common interest or industry. This can provide you with reciprocal traffic and links that increase the authority of your site.
Monitoring and analytics
A monitoring and analytics system should be in place to track the effectiveness of your link building strategy. Analyze data to determine which link sources are driving the most traffic and which require additional effort.
Constant updating of the strategy
The link mass strategy needs constant updating and optimization. You must follow new trends and changes in search engine algorithms, as well as react to changes in the competitive environment.