English school page KIDS PLACE

We have been working with KIDS PLACE, an English language school in Kremenchuk, for over a year. The client came to us with a request to attract students for English lessons, both in groups and individually. In less than a year, the school reached full enrollment and hundreds of students.

The following work was completed within the project:

• creation of a Facebook business page, which the school did not have, and its connection to the Instagram page; setup of the advertising account and verification of all functions;
• audit of the profile, adding all necessary contact details, including phone number and address, changing the account name and profile header, designing Highlights in line with the school’s corporate style;
• creation of an individual promotion strategy and content strategy;
• partial redesign of the profile visual style using a checkerboard layout;
• monthly work based on a content plan for posts and stories;
• active management of TikTok with consideration of current trends.

The results we achieved:

• after the audit and changes to the account name, including the SEO query “English language,” the number of targeted inquiries and messages increased threefold;
• the creation of targeted content and following TikTok trends led to organic activity and growth in the number of followers; it also had a positive impact on the school’s reputation, with consistently positive reviews;
• over the year, more than 100 students and 150 target-audience followers came to the school
• the account looks bright and reflects high-quality content
• monthly reach ranges from 3,500 to 6,000 accounts
• video views doubled

The KIDS PLACE case is an example of how interesting content drives engagement. The target audience is not interested in the color of the school walls; they are interested in learning something new and watching the educational process. Do you want your educational project to grow organically on social media too? Come to us!