Digital agency SELECTOR.SPACE created a catalog website for the laboratory equipment manufacturer SP Klyuchkin A.I., a company operating in Poltava since 1995, specializing in equipment for the grain, road-construction, and mining industries. The client aimed to create a convenient and professional web resource to present the company online and provide clients with quick access to their products.
Catalog website for a laboratory equipment manufacturer: project objectives
The team had the following key goals:
- Build a catalog website from scratch with a logical structure and clear navigation;
- Reflect the technical nature of the company’s activities in the design;
- Develop a catalog system with detailed product descriptions;
- Write unique texts for pages and the blog;
- Conduct basic SEO optimization;
- Ensure fast website loading and mobile adaptability.
Website design for SP Klyuchkin A.I.
The site is designed in a restrained technical style, highlighting the manufacturer’s stability and reliability.
- The color scheme is in fresh green shades, associated with accuracy, technologicality and trust.
- The interface is intuitive: the user quickly finds the desired section, browses the catalog and can contact the manager.
- The main page presents the history of the company, the benefits of cooperation and product certification.
Website development for the equipment manufacturer
To ensure the best user experience, we built the site with convenience, speed, and easy administration in mind.
- Images are optimized for fast page loading.
- Basic analytics are configured to track site visits.
- A separate blog section is easy to update with new articles.
Content and blog presenting a technical business
For this project, we developed website content that is accessible, clear, and professional. The texts emphasize the company’s many years of experience, product quality, and focus on customer needs. In addition, we paid special attention to the blog and regularly publish materials on topics such as:
- laboratory equipment and its application;
- advice on checking grain quality;
- assortment updates and useful recommendations for specialists.
The blog not only helps customers better navigate the choice of equipment, but also supports the activity of the website.
SEO for the laboratory equipment manufacturer’s website
To ensure the website not only exists but also generates a steady flow of potential clients, search engine optimization is crucial. Our approach includes:
- Keyword research. For each article, we select relevant queries that buyers actually use in their search. Thanks to this, your site appears exactly where they are looking for you.
- Creation of SEO-optimized texts. Each blog post is written with the semantics, structure, and user intent in mind. The texts remain fresh and interesting, but at the same time, they work effectively for promotion.
- Technical analysis and improvement. We make sure that pages load quickly, are correctly indexed by search engines, and are error-free.
- Regular reporting. You receive clear reports on position growth, traffic, and engagement metrics. We transparently show how SEO promotion affects the development of the equipment manufacturer’s website.As a result, the website works not just as a showcase; it also drives sales and supports brand growth.
Convenient and reliable catalog website for a laboratory equipment manufacturer
The SP Klyuchkin A.I. website combines catalog and informational functions. It serves as both an online business card and a source of up-to-date materials for industry professionals.
Successful catalog website for a laboratory equipment manufacturer with SELECTOR.SPACE
After project completion, the company received:
- a website that professionally presents the company’s activities;
- an informative product catalog;
- an active blog that supports communication with the audience;
- a platform ready for further expansion.
Collaboration with SP Klyuchkin A.I. is an example of a successful implementation of a full-fledged resource for an industrial business. Furthermore, SELECTOR.SPACE continues to support the project by updating content and visual materials. In addition, the agency draws on extensive experience creating websites across various sectors, from corporate sites and product catalogs to landing pages and online platforms.
For all questions about developing effective websites, please contact us by phone: 0663890224, 0968100132.
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