SELECTOR.SPACE is a digital agency specializing in creating websites of various types, including social initiatives. We developed the online resource for the project #zzhinkoyutaknemozhna (#зжінкоютакнеможна), an initiative by Evgenia Emerald aimed at combating domestic violence and forming a culture of healthy relationships.
Before the collaboration, the initiative did not have its own web resource, giving us a great opportunity to create it from scratch. We thoroughly analyzed the market, identified the target audience, and developed the company’s online positioning. We also designed a clear and user-friendly interaction flow so that the first encounter with the brand would immediately build trust and interest.
Project goals for online project #zzhinkoyutaknemozhna
During planning, we defined key goals:
- create a modern, elegant website that matches the theme.
- develop an intuitive UX architecture with clear navigation between information sections, news, and the store.
- integrate a functional merchandise catalog to support the project.
- ensure multilingualism and SEO promotion of the website for UA/EN versions.
- provide for the possibility of scaling and expanding functionality.
Website design
The visual concept combines minimalism and emotionality to emphasize the seriousness of the topic.
Key design principles for online project #zzhinkoyutaknemozhna:
- Elegant interface with a focus on social messages “Stop abuse” and “Women shouldn’t be treated this way.”
- Clear structure for easy navigation.
- Modern typography and a restrained color palette to build trust and reinforce the main message.
Technical development
The site’s technical implementation accounted for both social and e-commerce requirements:
- Adaptability for mobile and desktop devices.
- Optimization of loading speed (image compression, caching).
- Integration with forms for orders, team contact, and volunteer applications.
- SEO-friendly structure for effective promotion.
SMM and social media strategy for online project #zzhinkoyutaknemozhna
Special attention was given to SMM promotion, as the social impact directly depends on audience reach. We developed a concept where the website and social media operate as a unified system:
- Integration with social networks (Instagram, Facebook, TikTok, Telegram) for quick content distribution and attracting new subscribers.
- Visual unity: the site style and graphics for SMM are designed in a single concept to enhance the recognition effect.
- Content strategy: posts highlight key project messages (“Stop abuse”) and encourage merchandise purchases.
- Promotional campaigns: special projects designed to engage young people through interactive flash mobs and formats.
- Analytics: tracking tools for social media referrals to measure campaign effectiveness and optimize results.
SEO promotion
To launch organic promotion immediately, we laid the foundation for effective indexing and visibility of the site in search.
Implemented steps:
- Detailed analysis of competitors and search queries in the niche.
- Semantic core development, URL structure optimization, and H1-H3 hierarchy.
- Unique meta tags tailored for local and national search.
- Blog structure for articles about completed projects, company experience, and other relevant materials.
- Integration with Google Search Console and Google Analytics to monitor user behavior, technical issues, and CTR.
- Preparation for future link-building and partner mentions to gradually increase domain authority.
Website type
This is a multifunctional resource that serves as:
- An informational and educational platform.
- An online merchandise store.
- A communication channel with the audience.
- A space for promoting the social mission.
Successful online resource with SELECTOR.SPACE
The site for #зжінкоютакнеможна demonstrates how website design, development, and SEO promotion can be combined to create an effective and elegant resource. The project gained not just a website, but a platform for communication and community growth, amplifying the message: “Women shouldn’t be treated this way.”
Are you looking for a solution for social initiatives or commercial businesses? SELECTOR.SPACE can transform your ideas into a modern, effective, and stylish website.
Contact us:
- Phones – 066 389 02 24, 096 81 00 132.
- Telegram – @selector_space
- Viber – +380663890224
- WhatsApp – +380663890224
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